Tuff Tray Play Mats (2025)

Three new play mats designed for the Excellerations Tuff Tray. Each mat was themed with a specific locale—Jungle, Ocean, and Construction Site—to expand the play experience while staying true to the Tuff Tray and other existing products normally sold in conjunction, like trucks and animal figurines. The mats are double sided to offer multiple environment options per product. The construction site mats were sketched out but project was paused before final artwork had begun. Responsible for all aspects of the visual project from initial sketches to final deliverables; work completed in Adobe Illustrator.